What should be the responsibilities of strategic planning department of marketing?
I am forming a new department in the field of marketing. It is a telecommunications operator. I want to know what should be the responsibility of the Department of Strategic Planning Marketing will be.
You should consider the following: 1) Integrated Marketing Communication Strategy – How to choose your suppliers? About are the supposedly "good" provider under / over the marketing of the belt. How to measure your performance? How to split the responsibilities between the provider and your marketing team? 2) The return on marketing investment, and the monitoring of ROMI. How to measure the marketing effort? What is the purpose / expected / objectives? What each measurement, the type of action? How should a marketing review out on the basis of which set of market parameters -? 3) marketing strategy database, what is your market segmentation strategy? What is the current "quality" of its database in terms of the quality of infrastructure and with respect to the validity? Where are the gaps and how you want the gaps? 4) Business Planning – How is your marketing strategy is to tie corporate business objective? What kind of campaigns must plan each quarter? How much marketing budget to be allocated to which product group business? 5) goes on and on and more …..
Strategic Marketing